Tara Cooper

Tara Cooper is an HR technology analyst known for tracking trends across the work tech landscape and translating them for both HR buyers and the vendors building for them. A 15 year veteran of the HR technology industry, she has built her career at the intersection of go to market strategy and practitioner insight, most recently as a Work Tech Analyst and Advisor.

Reading the HR tech market for buyers and builders

Cooper's work centers on go to market strategy for early and growth stage HR technology providers, paired with a steady output of analysis for HR leaders trying to make sense of a crowded vendor landscape. She has spoken publicly on the role of generative AI in HR technology, the consolidation of the learning tech stack, and what buyers should watch for beyond vendor popularity when evaluating platforms. She has been quoted discussing Mercer's Talent Acquisition Market Matrices, and has co-produced analysis on employee listening technology and the broader HR tech vendor landscape. She is a regular voice on HR technology podcasts, including appearances on AI-volution: Redefining HR, where she has covered analyst days, industry conferences, and how HR functions can approach AI adoption realistically rather than reactively. She holds a B.A. in Political Science from the University of Michigan.

Topics Tara speaks on

• HR technology market trends
• Generative AI adoption in HR
• Talent acquisition technology
• Vendor evaluation and go to market strategy
• Employee listening technology

Connect

• LinkedIn
• Marsh

To connect with more people leaders shaping the future of HR technology, visit the Achieve Leadership Network.