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Simon Rakosi
Simon Rakosi co-founded Butterfly.ai (alongside Marcus Perezi-Tormos and David Mendlewicz), a platform delivering real-time employee feedback and coaching insights for frontline managers. Butterfly.ai was acquired by Engagedly in September 2025, and the platform now operates as part of Engagedly's AI-powered talent suite. Before Butterfly, he held marketing and brand roles at The Coca-Cola Company and Amobee.
Closing the Gap Between the Connected and Disconnected Workforce
Simon's founding motivation was a specific observation: in an increasingly digital world, there's a widening gap between employees who feel genuinely connected to their workplace and those who don't, and frontline and hourly workers are disproportionately on the disconnected side of that gap. Butterfly's approach was to give frontline managers real-time feedback and coaching, rather than waiting for an annual engagement survey to reveal problems that have already caused turnover. In discussing labor challenges in warehousing and fulfillment specifically, he's emphasized that transparent communication, even when a manager can't grant an employee's immediate request, matters more for loyalty than people expect, and that feeling valued and respected has a measurable impact on retention in roles often treated as interchangeable.
Topics Simon speaks on
- Closing the gap between the connected and disconnected workforce
- Reducing frontline and warehouse turnover through real-time feedback
- Coaching frontline managers with real-time employee data
- Transparent communication as a retention lever, even without a resolution
- Bringing AI-powered engagement tools to hourly and frontline teams
Sessions with Achieve
No sessions, blogs, or webcasts featuring Simon turned up on achievenet.org after a thorough search of the resource library.
Connect
Want more on what it takes to close the connection gap for a frontline workforce? Learn more about the Achieve Leadership Network.