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Rodrigo Ortega
Rodrigo Ortega is Manager of Customer Success at Bucketlist Rewards, an employee rewards and recognition platform, bringing more than 10 years of experience across sales, account management, and customer success in SaaS.
Keeping Recognition Human, Even as It Scales With AI
Rodrigo's work centers on helping Bucketlist's customers get lasting value out of their recognition programs, not just launch them. He speaks regularly at Bucketlist's own conferences (Recognition Week and Elevate Extraordinary) on how AI, automation, and analytics are reshaping recognition and engagement strategy, and on how HR leaders can scale recognition programs globally while keeping them authentic rather than letting messages default into generic, templated praise. His core argument is that AI should support recognition programs (surfacing patterns, personalizing at scale, catching gaps) without replacing the human moment of one person genuinely thanking another.
Topics Rodrigo speaks on
- Keeping recognition human while scaling it with AI
- Making recognition measurable without making it mechanical
- Scaling global recognition programs while preserving authenticity
- How AI, automation, and analytics are reshaping engagement strategy
- Customer success strategy for recognition and rewards platforms
Sessions with Achieve
Rodrigo is a featured presenter on the Achieve webcast "Appreciation@work: Impact Accelerator #2 - Recognition, Reloaded: Keep it human, make it measurable, scale it with AI" (November 12, 2025), alongside Bridgette McCullough of City Block and Jamie Graceffa of Quanterix and Kind Cards. The session covers how to keep recognition genuinely human even as organizations bring in AI and automation to measure and scale it.
Connect
Want more on what it takes to scale recognition without losing what makes it feel human? Learn more about the Achieve Leadership Network.