Lia Rollman

Lia Rollman

Director of People & Culture
Tepper Sports & Entertainment (Carolina Panthers & CLT FC)

Lia Rollman is Director of People & Culture at Tepper Sports & Entertainment, the Charlotte-based organization that owns and operates the NFL's Carolina Panthers, MLS's Charlotte FC, and Bank of America Stadium. Before moving into people operations and talent strategy for TSE, she was Senior Director of Human Resources at Radian Generation, and earlier held HR and operations roles at Endava North America and Target.

Engaging and Retaining People in a High-Visibility, Fast-Paced Organization

Lia's work sits at the intersection of people operations and talent strategy for a workforce that spans full-time front-office staff, seasonal event operations, and the demands of running major sports and entertainment venues year-round. She holds both a bachelor's and a master's degree from the University of North Carolina at Charlotte, giving her deep local roots in a Charlotte-based organization built around community connection as much as competitive performance. Her focus is on building creative engagement and retention strategies suited to an organization that operates more like an always-on live events business than a typical corporate workplace.

Topics Lia speaks on

  • Engaging and retaining employees in fast-paced, high-visibility organizations
  • People operations and talent strategy for sports and entertainment
  • Building culture in an organization defined by seasonal, always-on operations
  • Connecting HR strategy to community and local identity
  • Talent strategy across full-time, seasonal, and event-based staffing

Sessions with Achieve

Lia is a featured panelist on the Achieve webcast "Strong Leaders, Strong Tech: Equipping Leaders to Grow in an AI World - Closing Panel - From Culture to Compliance: Driving Growth Through People and Insight" (November 19, 2025), presented in partnership with Mitratech, alongside Courtney King of Beatbox and Ingrid Myers of Docusign, moderated by Zech Dahms. The panel explores how data-driven background screening insights help leaders hire with confidence, alongside creative strategies for engaging and retaining employees in ways that fuel growth and reinforce culture.

Connect

Want more on what it takes to build engagement and retention strategies for a fast-paced, always-on organization? Learn more about the Achieve Leadership Network.