Jody Ordioni

Jody Ordioni is the founder and chief branding officer of Brandemix, a branding and communications agency with deep expertise in employer branding and employee engagement communications. She is the author of the award-winning book "The Talent Brand," which lays out a framework for building an Employer Value Proposition (EVP) that creates emotional buy-in between employees and the organizations they work for.

Jody's specialty

Jody has spent more than 15 years in senior leadership roles within established advertising agencies, including J. Walter Thompson and Omnicom, before founding Brandemix to focus specifically on employer branding and talent communications. Her work centers on helping organizations research, define, and activate an authentic EVP, one grounded in real employee sentiment rather than aspirational marketing language, and applied consistently across recruitment marketing, onboarding, and internal communications. She has been named among the top 100 Employee Engagement Influencers.

Topics Jody speaks on

• Building an authentic Employer Value Proposition (EVP)
• Employer branding research: surveys, focus groups, and media audits
• Segmenting employer brand messaging by audience and generation
• Recruitment marketing: job postings, tone, and candidate experience
• Measuring employer brand success and securing executive buy-in

Sessions with Achieve

• Employer Brand Playbook and Strategies for Companies of All Sizes

Connect

• Jody Ordioni on LinkedIn
• Brandemix

To hear more from speakers like Jody, explore the Achieve Leadership Network.