Courtney King

Courtney King, MS, is Senior Vice President of People & Culture at BeatBox Beverages, the Austin-based "World's Tastiest Portable Party Punch" company. She joined when BeatBox had fewer than 40 employees and has led People & Culture through the company's exponential growth in size, creativity, and reach since, progressing from Director to Vice President to her current SVP role.

Protecting Scrappy Culture While Building the Structure to Scale It

Courtney's core philosophy is that culture isn't a department at BeatBox, it's the company's edge, and her job is to protect the brand's scrappy, creative energy while building the operational structure needed to scale it responsibly. She leads a People & Culture team spanning recruiting, onboarding, learning, leadership development, analytics, and engagement, and argues that retention and engagement are the natural results of a culture that empowers people to do great work and have fun doing it, not separate initiatives layered on top. A specific example: she gives employees explicit psychological safety to fail fast and learn faster, treating experimentation as the actual source of innovation rather than a risk to be minimized. She holds a Master of Science in Human Resources and speaks widely on aligning people and culture strategy with rapid business growth.

Topics Courtney speaks on

• Protecting culture as a genuine competitive edge while scaling fast
• Giving employees psychological safety to fail fast and learn faster
• Building HR infrastructure for high-growth consumer brands
• Connecting retention and engagement to culture, not separate programs
• Leading People & Culture through exponential company growth

Sessions with Achieve

Courtney has appeared on two Achieve webcasts. She is a featured panelist on "Appreciation@work: Panel Discussion: Did This. Tried That. Now What?" (November 12, 2025), alongside Anju Choudhary of Xoxoday and Keren Kozar of Pontera, sharing real lessons from recognition and engagement initiatives that worked, and some that didn't. She also joined the closing panel of "Strong Leaders, Strong Tech: Equipping Leaders to Grow in an AI World" (November 19, 2025), presented in partnership with Mitratech, alongside Lia Rollman of Tepper Sports & Entertainment and Ingrid Myers of Docusign, moderated by Zech Dahms, exploring how organizations balance culture and compliance while driving growth.

Connect

• Courtney King on LinkedIn
• BeatBox Beverages

Want more on what it takes to protect culture as a company scales fast? Learn more about the Achieve Leadership Network.