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Bryan Breckenridge
Bryan Breckenridge is Co-Founder and Partner at Vital, a strategy agency he's co-led since 2022 that has helped scale-up companies including Procore, Docusign, Vidmob, Upwork, and Zapier drive what Vital calls Impact-Led Growth (ILG). He spent more than 20 years at generational tech companies including Salesforce, LinkedIn, Box, Zillow, and Snyk, building and scaling their social and environmental impact programs from the inside.
Weaving Impact Into the Operating Model, Not Bolting It On
Bryan's central argument, sharpened across two decades inside companies like Box, Zillow, and Snyk, is that social and environmental impact only sticks when it's woven directly into a company's core operating model and OKRs, not treated as a separate CSR initiative layered on top. At Box, he helped build Box.org into a genuine cultural cornerstone of the company's mission and culture; at Zillow, he integrated social impact directly into the company's strategic operating plan; at Snyk, he launched both social impact and a broader global ESG strategy from scratch. He describes himself as a "social intrapreneur," someone who thrives specifically at the intersection of Silicon Valley and the global nonprofit sector, translating between two worlds that often talk past each other.
Topics Bryan speaks on
- Weaving Impact-Led Growth into a company's core operating model
- Why bolted-on CSR programs fail to stick
- Building employee engagement through authentic purpose and impact
- ESG strategy for fast-growth, scale-up companies
- Bridging the gap between tech and the global nonprofit sector
Sessions with Achieve
Bryan is a featured presenter in the Achieve Engagement event "Listening@work 2025: Listen, Learn, Lead: Unlocking the Power of Employee Voice", alongside Dr. Shonna Waters of Fractional Insights, Tomeka Hill-Thomas, PhD, Angela Cheng-Cimini of The Chronicle of Philanthropy, and Craig Forman of Culture C. The session is a candid discussion on bridging the gap between what employees say and what leaders actually hear.
Connect
Want more on what it takes to weave genuine impact into a company's operating model, not just its marketing? Learn more about the Achieve Leadership Network.