How research uncovers what matters and shapes recruitment, culture and retention

Employee research is more than an engagement survey. Done well, it uncovers the motivations, perceptions, behaviors and experiences that influence how people decide to join an organization, experience its culture, do their best work and choose whether to stay.

In this webcast, we'll explore how to turn that insight into action, using research to strengthen recruitment, build a stronger culture and drive retention across the employee lifecycle.

We'll also look at how personas bring research to life, revealing the different perspectives and priorities within your workforce and helping you create experiences and communications that are more relevant, resonant and effective.

You'll learn how to:

• Identify the questions that uncover the insights that matter most
• Turn employee research into actionable strategies
• Apply research to recruitment, culture and retention
• Translate employee insights into more effective communications and experiences
• Use personas to understand and engage different employee audiences

Because the answers are already inside your organization. The question is whether you're listening.

About the Speaker

Jody Ordioni is Founder and Chief Brand Officer of Brandemix, a research-driven employer branding and recruitment marketing agency. She is the author of The Talent Brand and has spent her career helping organizations uncover what matters to their people — and turn those insights into stronger recruitment, culture and retention strategies. Jody’s approach is grounded in original research and her proprietary Talent Branding framework, which connects the employee experience to the brand people encounter at every stage of the talent lifecycle.

About Brandemix

Brandemix is a research-driven employer branding and recruitment marketing agency that helps organizations attract, engage and retain the talent they need. Using original research and data-driven insight, Brandemix builds employer value propositions, brand strategies and communications that resonate — from first impression through the entire employee lifecycle.