Amazon One Medical

Amazon One Medical: Membership-Based Primary Care, Now Part of Amazon

One Medical is a membership-based primary care provider combining in-person clinics with 24/7 virtual care. The company was founded in San Francisco in 2007 by physician Tom Lee, who led it until 2017, when Amir Dan Rubin, a former UnitedHealth Group executive, became president and CEO (FierceHealthcare, 2023). One Medical went public in January 2020 and, in 2021, acquired Iora Health, a primary care competitor focused on Medicare patients, in a deal valued at $2.1 billion (FierceHealthcare, 2023). In July 2022, Amazon announced it would acquire One Medical for approximately $3.9 billion in an all-cash deal, at the time Amazon's third-largest acquisition behind Whole Foods and MGM (GeekWire, July 2022). The deal closed and One Medical now operates as Amazon One Medical, a subsidiary of Amazon (Wikipedia).

What Amazon One Medical does

Amazon One Medical offers membership-based primary care combining in-person visits at its clinics with 24/7 on-demand virtual care, same-day appointments, and direct messaging with providers through its mobile app (VatorNews, 2026). At the time of the Amazon deal, the company had 767,000 members and 188 offices across the US (GeekWire, 2022). The company also offers "One Medical for Business," a workplace healthcare benefit that gives employees access to its clinic network, virtual care, and, depending on the plan, onsite wellness centers, along with related offerings like Mindset by One Medical for behavioral health and One Medical Kids for pediatric care (One Medical for Business, 2026).

Where it fits

One Medical for Business serves organizations of nearly any size, with a self-managed small business plan for companies with 10 or more employees and enterprise-level solutions for organizations above 50 employees (One Medical for Small Business, 2026). It's a fit for employers, especially those with employees clustered in One Medical's clinic markets, that want to offer a modern, tech-enabled healthcare benefit as part of their broader benefits package, distinct from standard health insurance.

Why this matters for people leaders

Healthcare access, not just healthcare coverage, is a growing differentiator in benefits strategy. Same-day appointments and 24/7 virtual care address a real friction point: employees who put off care because getting an appointment is a hassle, which can turn into more sick days and worse outcomes down the line. For organizations focused on Culture, Performance, and Retention, a benefit like this signals investment in employees' actual day-to-day experience of getting care, not just the existence of a health plan, and Amazon's backing gives the offering more resources and staying power than most standalone primary care startups.

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